VALUE CRAFT

Re-Branding, Packaging & Product Design

Value Craft is a sub-company of Ribtex International. A wholesaler more catered to the discount variety stores, offering a wide range of craft including ribbon, beads, jewellery findings, scrapbooking,

gift packaging, party & more.

​

The existing logo was in need of an update and re-branding for overall look and packaging of

Value Craft. The new look needed to stick out amongst competitors products, stand out from the shop racks and be more of a modern design.

The bright yellow is an iconic & familiar colour of the Value Brands range therefore continued

into the new brand. Simplification of the design & clean font were key for the new look and

the legibility on the packaging.

The product catalogue is updated bi-annually and is sent out to sales representatives and customers.

It showcases the entire product range, sections into categories such as Special Offers, Beads,

Jewellery Making, Scrapbooking, Craft, Ribbon & Gift Packaging. Pack & Product images are

displayed for detailed representations along with product information. 

​

Custom designed products were offered as apart of the Value Craft everyday range including

laser-cutwood shapes, paper masks and colour in shapes, party decorations, banners,

stickers & ribbon. Designs would go into final artwork and then be sourced overseas for production to be delivered to the warehouse then distributed to customers.