VALUE CRAFT
Re-Branding, Packaging & Product Design
Value Craft is a sub-company of Ribtex International. A wholesaler more catered to the discount variety stores, offering a wide range of craft including ribbon, beads, jewellery findings, scrapbooking,
gift packaging, party & more.
The existing logo was in need of an update and re-branding for overall look and packaging of
Value Craft. The new look needed to stick out amongst competitors products, stand out from the shop racks and be more of a modern design.
The bright yellow is an iconic & familiar colour of the Value Brands range therefore continued
into the new brand. Simplification of the design & clean font were key for the new look and
the legibility on the packaging.
The product catalogue is updated bi-annually and is sent out to sales representatives and customers.
It showcases the entire product range, sections into categories such as Special Offers, Beads,
Jewellery Making, Scrapbooking, Craft, Ribbon & Gift Packaging. Pack & Product images are
displayed for detailed representations along with product information.
Custom designed products were offered as apart of the Value Craft everyday range including
laser-cutwood shapes, paper masks and colour in shapes, party decorations, banners,
stickers & ribbon. Designs would go into final artwork and then be sourced overseas for production to be delivered to the warehouse then distributed to customers.