PORTFOLIO
Here is some highlights from latest projects and
my skills from career experiences.
PACKAGING + PRODUCT DESIGN
Experienced with a strong focus on packaging design and product design and component printing. Skilled in creating thoughtful, market-ready packaging solutions along with product concepts and visuals that balance style appeal, functionality and production requirements.
Confident in designing printed components such as labels, sleeves, product wraps, decals, and inserts, ensuring accurate print setup, material compatibility, and production specifications.
Passionate about exploring materials, finishes, and structural ideas to develop packaging concepts, building visual mock-ups, and preparing final artwork that not only visually striking but practical and aligned with branding or style guides.
BRANDING + PRINT MATERIALS
Creative designer with a detail-driven focus on branding, visual identity design and promotional design. Experienced in developing logos, brand identities, business stationery, and supporting brand materials that communicate brand identity as well as support marketing, retail, and sales campaigns.
Skilled in preparing comprehensive style guides and brand guidelines to ensure visual consistency across print and digital platforms. A wide range of collateral including catalogues, booklets, sales sheets, trend books, flyers, postcards and promotional pieces.
Passionate about crafting distinctive, memorable design solutions that connect with audiences and strengthen brand presence.
ILLUSTRATION
Versatile and imaginative with a passion for illustration, digital artwork, and visual storytelling.
Experienced in creating a wide range of illustration styles — from hand-drawn sketches to polished vector graphics and detailed digital illustrations. Skilled in developing original prints, patterns, and surface designs for packaging, textiles, branding, and marketing campaigns.
Strong eye for composition, colour, and typography, with a focus on crafting visuals that enhance brand personality and engage audiences.
DIGITAL DESIGN
Creative and adaptable designer with experience in digital design for marketing and online content.
Skilled in creating engaging visuals for email newsletters (EDM), web banners, and social media images, designed to capture attention and drive engagement across digital platforms.
RETAIL DISPLAYS
Strong experience in retail display and point-of-sale design, independent and commercial briefs.
Skilled in developing eye-catching, practical solutions for a variety of retail environments, from cardboard display stands and shelf-ready trays to hang sell units and impulse line displays.
Confident creating both conceptual visuals and production-ready artwork, with a solid understanding of dielines, material specs and production processes.
Passionate about designing displays that not only stand out in-store but enhance product visibility, improve shopper experience, and drive sales.
